My clients’ business writing needs have included a diverse variety of projects including:
- White papers
- Journal and trade articles
- Instructional guides
- Technical reports
- Case studies
- Marketing content
- Feature articles
If you are writing a book, there are four distinct steps involved. Some authors only need my help in one step, others want me to help them through the whole process.
1. Book Planning
Trying to write a book without a plan is like trying to build a house without a blueprint. We work together to create a detailed book plan that would include:
- Clarification of target reader, book purpose, and production timeline
- Title idea generation
- Drafts of Introduction and Table of Contents
- Chapter outlines for existing content/ideas
- Content coaching
I have a straightforward and clear process to take us from beginning to end. Through a series of interviews with you I will create a manuscript draft written in your voice. You talk, I write. There is a straightforward review process in which you review what I have written at established intervals and make any suggestions for changes. Once you check off on the final manuscript, I have it reviewed by a professional editor/proofreader. The end result of this process is a completed book manuscript that you can submit to a publisher or use to create your book through the print on demand process.
Some authors have already completed a manuscript draft and they just need some editing help. My editing services go beyond reading and making corrections. I work with authors to make sure their content is clear, consistent, well organized, and most importantly, is written in a way that meets their publication goals and connects with their target readers.
Tough love statement #1: Unless you are already famous in your niche, it will be nearly impossible for you to get a deal from a major publishing house. If you are Malcom Gladwell, it’s a different story. (Just in case you really are Malcom Gladwell, I have some space on my calendar next month and can squeeze you in. Give me a call Malcom.) The authors I work with are not trying to make the New York Times bestseller list. Nor are they counting on making big money on book sales. Instead they will use the book to leverage sales of their services to their preferred clients. In other words, their return doesn’t come from selling their book. Their return comes from their book selling them.
You could conduct the production process yourself, but there is a steep learning curve. When I manage the production process for you, I use established professionals to do the interior layout as well as cover design. Those steps are done with your input, of course, and you have final say.
Tough love statement #2: Don’t cheap-out on interior layout or cover design. While you could do it yourself, it would look like, well, you did it yourself. These two design steps are critical to how your book will be perceived as either a professional business book or amateur attempt. For a time-killing (but instructive) gallery of bad book covers, have a look here.
For print on demand, I recommend Amazon’s Kindle Direct Publishing. There are many advantages to using their process, including the ability to easily produce professional-looking business books as an eBook, paperback or both at a low per-book cost.